There are hundreds of themes on WordPress to buy. They are beautiful, extremely functional, and affordable to all. They help people who want to have their website but don’t know the coding and complex designing part of the development. Thus Themes help them on a grand level. But the theme is not limited to this POV only.
Interested People, business owners buy a theme and hence generate a money flow system for the developer. WP today, for theme developers, is a source of long-term cumulative income. But here is the catch. Like all the other segments, not all WP themes make it. If you’re a WP developer and want to know how to sell your WP theme, you are exactly where you must be.
Where Can You Sell Your WP Themes?
There are several marketplaces for selling WP themes.(ThemeForest, TemplateMonster,wpengine, etc) WordPress.org is one of them. However, you can choose your personal website and sell your personalized WP themes there only. Both ways have their pros & cons. But be it a marketplace or your own website, you have a responsibility towards your potential customers to solve their issues as soon as possible.
Pros of Marketplace:
- High traffic to gain momentum
- Pre-qualified audience
- Quick & Easy
Pros of Own Website:
- Money will be transferred directly to you.
- Control over pricing, brand, marketing, voice, and messaging.
- No revenue sharing
- Direct communication with customers.
- No competitors.
- Upsell & Cross-sell.
Follow These Tips to Sell Your WP Themes:
1. Select a Niche:
The internet is shifting from generalized to specialization now. One website theme right now can’t support all kinds of businesses. Niche-specific websites are there to help the needy. Now you can’t expect people to buy from you if you’re not offering equal to your competitors. For instance check these categories for Education WordPress themes, Lawyer WordPress themes, etc.
Give yourself time to research and find the niche you have expertise and a genuine likeness. Profitability is also a factor here. The more you are familiar with a niche, the better the chances of sales. This will also filter your customers and thus help you to find the best potential clients online.
2. Make a Specific Plan:
Development of a theme only was never enough. You have to have a plan to run your WP theme-selling business. A good business plan includes research, collection of data, optimizing financial performance, defining your visions, prioritizing your objectives, and necessary steps to fulfill them. You must be tolerant of the criticism & suggestions as well as patient & experimental to grow exponentially.
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3. Learn From Your Competitors:
This is by far our favorite step for selling a WP theme. Before you jump into the market, research & research well. This includes researching your competitor’s WP themes. Understand what makes them the best.
How are they able to build such a grand business?
Why do people love them?
Researching their old & new themes will help you understand their USP and create yours too.
However, be updated about the current demands of the marketplace. Offering an old functionality will degrade your theme’s features.
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4. Excellent Design:
Theme quality should be on your priority list. A theme must offer unique, modern, stylish, easy to navigate, and well-functioning. Unless you invest your time into this, forget about selling and first learn about the features of a good website theme. Remember for you to survive the market, you need to offer better than your competitors. Here are a few tips that will help.
– Don’t copy but get inspired by competitors.
– Go for simplistic creativity.
– Responsiveness
– Easy navigation
– Visually appealing color combination
– Clean structured
– Niche-related images.
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5. Offer Documentation & Support:
Document all the necessary files of the theme and offer it to your customers. Like all technologies, people don’t know how to use a theme well. A document helps them to understand this with the onboarding progress flow. Keep the user interface of this document interactive. Out images and videos in it to give them visual guidance for all the required processes they need to go through.
Also, be available to support them. Keep yourself available professionally to your customers and help them to use your WP theme.
6. Include Plugins:
One of the proven ways to be exclusive in the WP theme-selling business is to give plugins with your WP themes. Plugins are web applications that improve your website’s functionalities. This will help you to gain wider functionality in your theme, giving your users better control over their website with greater means of presenting themselves.
7. Use Video Tutorials:
Video content is gaining huge attention these days. Because they are more personal and easy to follow. They build a personal connection with people. Why not use them to promote your WP theme? Using a video theme as a tool to explain your theme and its functionalities will improve your conversion rates. You can also upload your videos to different platforms to reach a wider audience.
– Upload your video on different platforms including YouTube, Vimeo, your website, or WordPress.
– Keep it simple, and engaging.
– The video length must not exceed 3 minutes.
– Explain the most important features of the theme.
– Make it professional only.
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8. Offer a Demo Version:
Customers today are smart. They don’t want to put money in which they don’t have confidence. The current shift of marketing is also changing from flashy ads to result-oriented product explanations.
The best way to explain your website’s features is to let them use it. Let your users experience your website theme before they buy. They will use it, explore it, and understand whether the theme is suiting their business goals or not. A Demo Version gives a real-life experience of the future product!
9. Register on Marketplace:
Business is a long-term game and needs patience. If you’re not a professional, chances are high that you will lose your patience and leave the market. The simple way to avoid the waiting time is to register your website themes on the marketplace. You have several options including WordPress. Register at the platform, upload your theme and if everything goes right, very soon you will get your first buyer.
We are RSTheme, a professional WP theme seller. You can also reach out to our marketplace with your theme to sell.
Conclusion:
Premium WP themes are the spine of today’s website development. It helps individuals & businesses to stand out in the crowd with their features, designs, and interactive visuals. Now if you’re a WP theme developer and want to sell your own WP theme, this article has covered you. The article covers how to make your theme stand out in the crowd and also convince people to buy it. Follow all the above-given tips and start your business now.