You made a website for your business. Now what to do next to build it strong and go ahead from your competitor? Your next move should be to gain organic traffic & customers. SEO is a must for this organic traffic. SEO stands for ‘Search Engine Optimization’ where you optimize your website according to the search engine to gain ranking in their searches.
SEO is indeed a slow process but highly rewarding if done right. You will have your competitors trying to rank their websites on the same keywords. Clearly, this will take time & consistent efforts. But once done smartly and with honest dedication with no black hat techniques, you will be on the top SERP results and gain immense traffic.
To be on the first SERP results is not luck but the skill of optimizing your website. SEO further divides into two parts- ON-page SEO & Off-page SEO. On-page SEO depends on the structural content of your website. They are important to learn and implement in your website to make it super-friendly to search engines. Read the following to make your website structure SEO optimized.
1. Choose an SEO friendly Theme:
The very first step is to choose an SEO-friendly WP theme to establish your website SEO-friendly. WP themes come in two categories- free and paid. You can any one of them according to your preferences.
RSTHEME paid WP themes are developed by highly professional developers. They use minimal codes that were needed for your website to rank. It helps you to keep your website secure and fast. SEO optimization is a bonus benefit of buying paid themes. We follow best industry practices to give you the best SEO-friendly WordPress themes with codes that search engines love. Free themes also support SEO in some way. However, we can’t fully acknowledge it.
2. Use Categories & Tags:
Whether you are running a blog or a business website, your most result-oriented weapon is your articles on it. But posting only is not enough for gaining a mark from your audience. Your community will visit your website repetitively. In such a case, posting only is not enough.
Any professional website creates categories and uses tags to let the audience find their desired section easily. Suppose you have a blogging site where you write about animals. If a user ‘X’ comes to your website and searches for an article on ‘tiger’, he should know where to head towards.
Tags improve your website’s visibility in SERPs. They let the crawlers understand what the article is all about.
3. Optimise Permalinks:
Use descriptive permalinks for your website articles. The prime motive is to let your audience understand the article. However, creating a descriptive link will let search engines recognize your article in categories and improve your search engine ranking. Make sure the link is short too as WP automatically takes lengthy URLs that are not a good fit for SEO.
Example: https://rstheme.com/how-to-set-up-wordpress-site-structure-for-seo-optimization/
4. Create an XML Site:
An XML sitemap consists of all the important site links to the website in it. This incredibly improves your chances of getting indexed by Google. A sitemap directs the search engine to all your website pages one-by-one and helps you to get a fully indexed page easily.
Yoast SEO both free and paid versions allow you to create sitemaps. It creates XML sites wonderfully. Next, you need to submit that sitemap on the search console to index your website. New blogs and large and medium size websites must create an XML site.
5. Optimise Site Navigation:
Site navigation directs a user to the desired destination on the website. In the absence of a site user, your website has a havoc to find anything there. Whether you’re running a blog or a business, your motive is not to go full creative but extremely helpful to your audience. A traditional easy-to-use website is far more beneficial than an artistic website with no clue where to head towards.
6. Make It Responsive:
Most users access the internet on their cell phones. The number has been quite rapidly increasing as technology has been becoming highly accessible to all. If you own a website that is non-responsive to mobile phones, don’t expect the audience to choose you. You can take expert guidance to Choose Premium WP themes that are responsive as well as maintained by modern designs.
7. Upload Great Content:
The content was and will always be the king of your website. Content on your website should be highly informative, easy to read, influential, and entertaining. Images, links, videos, buttons, and other tools make your content interesting to read. Make sure that your content must add some value to your audience’s life rather than just sharing information.
Google recently updated its review system that tells creators to create content for users but search engines. This will automatically improve your ranking.
8. Use Headers Correctly:
SEO has a separate guide for content writing. While posting content, make sure you use all the tools to make it interesting and visually appealing. Using header texts is a smart idea to differentiate the normal paragraph texts into headings & subheadings.
WP offers a heading & subheading system to divide your content smartly. Use the ‘Title’ or ‘H1’ tag for the title, ‘H2’ for headings, and ‘H3’ for sub-headings. Make sure you don’t use ‘H1’ twice in an article or a landing webpage.
9. Use Meta Descriptions:
Meta Descriptions improve your clicking rates and not your direct SEO ranking. They are the texts that you see on SERPs results. WP offers you to write Meta descriptions in their workspace. Use them to write meta-descriptions like a hook so that more people read this, get convinced, and click on your website.
10. Internal Linking:
Internal linking is a highly rewarding SEO technique to use. Internal linking means connecting your pages with each other. Most bloggers use this technique to improve site indexing, traffic, and SEO ranking. As the pages are interlinked, they become a source of organic traffic for each other.
Here is the rule to create internal linking. Link articles only in one category. For example- WordPress articles should have links to other WordPress articles only. SMM marketing articles should have links to other SMM marketing articles only.
11. Alt Texts:
You write Meta Descriptions for images & videos present on your website. Your website may take a longer time to fully load on someone’s device. Reasons can be anything but in such a case, images & videos will be the last to load. This will increase your bounce rate. Automatically your ranking will drop down. For this, you can use the SMUSH plugin to optimize images and enable lazy loading.
12. Be Aware of Spam Comments:
Google hates spam and this counts comments on your website too. Let’s play this safe. You have control over the comments on your website. You can set it manually or automatically. For safety, you must keep it in manual mode. Google hates spam content and it may include comments on your articles.
Conclusion:
Whether it is a blog website or a business website, all need traffic and ranking. Search Engine Optimization should be in your top choices if you’re targeting organic loyal traffic. There are a number of factors that affect SEO. There are two major divisions of SEO- on-page & off-page. Using both of them will let you grow incredibly.
In this article, we have discussed all of the major on-page SEO structural optimizations that you must do for increasing your web viewership. Apply all of them and give a kick-start to your website.
